Year in Social, a customer marketing campaign, serves Sprout Social’s customers contextual data about their annual performance, engages with customers at a time when strategies and budgets are fresh, and connects them with resources.

The identity embodies the inspirational, celebratory energy of the previous year and the endless opportunities of the year ahead. Bold, lively visuals feel noteworthy and encourage sharing while emphasizing actionable data that will empower customers to plan and goal set for the upcoming year.