The Sprout Social Index is an annual report and campaign exploring the state of social media marketing and evaluating what’s to come for marketing professionals. The report turns a wide lens on the landscape of social media to better understand customer motivations, emerging trends and social marketers’ approach to strategy.

A visual counterpart of loud and clear, the creative concept of “Big and Bold” is a confident display of the audience’s voice and the impact of their work. A picture of the accelerated growth social marketers experienced in the year prior, the report embodies the value, scale and expanded influence of social.