The Arboretum (also known as The Arb) is Sprout Social’s digital gathering space, or community, for customers and social marketers—to connect, support and grow alongside one another.

Inspired by the Japanese word, Komorebi, which embodies the feeling of walking through a forest in the morning when the day wakes up or in the afternoon when the sun goes down and the sun shines through the trees, the visual identity system nods to the name’s nature reference in an inspirational and inviting manner.